Thursday, October 18, 2007

No more fine print?

A bank once put a sentence deep inside the pages and pages of mandated disclosures: "If you bring this page into the bank we will give you $10." Not one person took them up on it. No one reads that stuff. Almost no one reads manuals, disclaimers, contracts, leases, waivers, any of that dense, boring, small print stuff.

But would you pay attention if it was on You Tube? And less than two minutes?
And funny? Can a video be worth a million words? Visionary cyber-wizard Esther Dyson is offering $5000 to find out. Submit a video explaining cookies, covering:

What is a cookie?
How do cookies work?
How can cookies be used?
How is the data from cookies used with data collected in other ways, including from third parties?
How can cookies be misused?
What options does a user have to manage cookies and their use?

The winner gets $5000 and a trip to Washington DC to attend a workshop at the Federal Trade Commission on "Ehavioral Advertising."

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